Digital Estate: Strategies for Competing, Surviving and Thriving in an Internetworked World Book

The emergence of the Internet and the World Wide Web has created a new journalistic order, and the Fourth Estate, the print world as we have known it, is quickly becoming obsolete. The Digital Estate, a new internetworked world, with content, and distributed through the Internet, has taken its place, and now fundamentally represents the new face of publishing. This book is for every businessperson who wants to capitalize on the exciting opportunities emerging on the Internet and the World Wide Web. From his connections with industry leaders who are on the frontlines of the new media revolution, to insights which he includes from "new readers" who are just beginning to consume and utilize this information in radically different ways, Charles Martin will help you see what lies ahead in the digital marketplace. He fearlessly discusses the controversial business issues that govern the cyberage in the next millennium, such as: Why are the world's media empires helpless to maintain their dominance?; How has the playing field of information providers been leveled?; What challenges face us as advertisers become content providers?; Which new principles will govern business and media in the coming century?; Sure to provoke controversy, The Digital Estate clarifies the profound changes in media that are already affecting all aspects of business and consumer behavior. It's an eye-opener and lifeline for anyone who wants to survive the avalanche of the Information Age... and prosper from it.