HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Digital Marketing: Global Strategies from the World's Leading Experts Book
THE WORD IS OUT ABOUT DIGITAL MARKETING "This is the first comprehensive treatment of an increasingly important subject." —Peter Drucker, Honorary Chairman, Peter F. Drucker Foundation for Nonprofit Management and Clarke Professor of Social Sciences, Claremont Graduate University "Traditional marketing can kill your company. This book is must reading for every company that recognizes the need to reorganize its marketing strategy vis-à-vis the new empowered customer and the new technology." —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University "Digital Marketing asks the questions todays marketers must answer to meet tomorrows challenges. Digital consumers are decision-makers, no longer decision-takers. Successful marketing strategies will have to focus on helping them to optimize their decisions." —Dr. Ulrich Cartellieri, Member of the Board, Deutsche Bank AG Frankfurt "...an extremely lively and balanced book. Based on solid research, it covers everything a good marketer, executive, even CEO, needs to know in order to compete in the digital marketplace. Not only does it cover technology, knowledge management, economics, customer contact, data warehousing and strategy, it also shows how to create digital marketing programs that fit with the new business models." —Lennart S. Lindegren, Global Strategy Leader, PricewaterhouseCoopers "Making sense of technology and business on the Internet has become an urgent priority. This book represents a crucial step in establishing a comprehensive framework for developing business models. This is essential reading for everyone wishing to exploit the new thinking in an informed way." —Colin Crook, Former Chief Technologist, Citicorp "...full of solid insights on how to leverage the Internet for customers and marketers delight. A must for twenty-first-century marketers and researchers across the globe." —Hotaka Katahira, Professor of Marketing Science, Faculty of Economics, University of TokyoRead More
from£27.45 | RRP: * Excludes Voucher Code Discount Also available Used from £13.25
- 0471361224
- 9780471361220
- Jerry Wind, Vijay Mahajan
- 7 February 2001
- John Wiley & Sons
- Paperback (Book)
- 432
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.