Digital Play: The Interaction of Technology, Culture and Marketing Book

Digital Play is a major study of the video and computer game industry, from its origins as a minor spin-off of the military-industrial complex to its contemporary position as a major global media business as big as Hollywood. It discusses how interactive games affect theoretical debates about the information society, gives an historical account of the rise and fall of companies such as Atari, Nintendo, and Sega and of today's savage competition between Microsoft and Sony, and offers critical analysis of gender and violence in games, the marketing strategies of game companies, intellectual property and work in the game industry, and the problems and possibilities of on-line games. Digital Play is a book for anyone interested in the cutting edge of virtual culture, or in a digital business that is transforming everyday life.Read More