Direct Marketing: Strategy, Planning, Execution Book + PRICE WATCH * Amazon pricing is not included in price watch

Direct Marketing: Strategy, Planning, Execution Book

With this eagerly awaited revision of this classic direct marketing reference, Ed Nash, one of the field's top voices, is back to show marketing and promotional managers in every business area how to maximize results with the awesome power of direct marketing methods. This encyclopedic resource delivers vital new information on all the the latest direct marketing issues, practices, and technologies, including database marketing... list management... informercials... post-mail and predictive research... packaged goods... computer systems... catalogs... budget planning... and much, much more. It's sure to be welcomed by results-hungry direct marketing pros eager to learn how to do it and increase profits.Read More

from£N/A | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0070460329
  • 9780070460324
  • Edward L. Nash
  • 1 September 1994
  • McGraw Hill Higher Education
  • Hardcover (Book)
  • 480
  • 3Rev Ed
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.