Direct Marketing: Strategy, Planning, Execution Book + PRICE WATCH * Amazon pricing is not included in price watch

Direct Marketing: Strategy, Planning, Execution Book

The master strategist of direct marketing has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct...Read More

from£N/A | RRP: £44.99
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  • ASDA

    Brings together various complex elements of direct marketing. This book covers essentials of both strategy and implementation. It is suitable for those interested in improving the performance of direct marketing programs.

  • 0071352872
  • 9780071352871
  • Edward L. Nash
  • 1 January 2000
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 600
  • 4
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