Direct Marketing in Practice (Marketing Series: Practitioner) Book + PRICE WATCH * Amazon pricing is not included in price watch

Direct Marketing in Practice (Marketing Series: Practitioner) Book

Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.Read More

from£35.99 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £3.20
  • Pickabook

    Matthew Housden, Brian Thomas

  • 0750624280
  • 9780750624282
  • Matthew Housden, Brian Thomas
  • 19 February 2002
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 360
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