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Direct Marketing in a Week Book
This guide focuses on the individual level of direct marketing, the process where information about an individual's responses and transactions are recorded and used to target, implement, and control marketing activity. This strategic sector of marketing has grown by over 20 percent since 1998, and is an area that marketing professionals are increasingly being asked to focus on.Read More
from£9.43 | RRP: * Excludes Voucher Code Discount Also available Used from £9.41
- 034085765X
- 9780340857656
- Dee Twomey
- 28 March 2003
- Hodder Arnold
- Paperback (Book)
- 96
- illustrated edition
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