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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) Book
Provides a methodology for creating communication strategies and creative work. The foundation of Disruption is a three-step reasoning process: convention; disruption; and vision. It contains examples from many well-known advertising campaigns including Oil of Ulay Apple Computers and Ikea.Read More
from£22.09 | RRP: * Excludes Voucher Code Discount Also available Used from £3.24
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Blackwell
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption...
- 0471165654
- 9780471165651
- Jean-Marie Dru
- 20 December 1996
- John Wiley & Sons
- Hardcover (Book)
- 256
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