Do-it-yourself Direct Marketing: Secrets for Small Business Book + PRICE WATCH * Amazon pricing is not included in price watch

Do-it-yourself Direct Marketing: Secrets for Small Business Book

Direct mail is no longer limited to companies with big budgets and large marketing departments. This guide supplies a wealth of proven "do-it-yourself" methods for generating inexpensive but high-impact direct mail campaigns. Covering every variety of contemporary direct mail marketing, from radio/TV to tele-sales, each campaign is tailored specifically to a limited budget and the modest marketing expertise of today's small business manager.Read More

from£20.18 | RRP: £14.95
* Excludes Voucher Code Discount Also available Used from £11.35
  • 0471008761
  • 9780471008767
  • Mark S. Bacon
  • 30 August 1994
  • John Wiley & Sons
  • Paperback (Book)
  • 288
  • New edition
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