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Doing Business Research: A Guide to Theory and Practice Book
An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Foyles
" This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and..."
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ASDA
An integrated accessible and humorous guide to why research methods are the way they are and how they do what they do.
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