Doing Social Psychology: Laboratory and Field Exercises Book + PRICE WATCH * Amazon pricing is not included in price watch

Doing Social Psychology: Laboratory and Field Exercises Book

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step-by-step exercises for students and notes for course leaders support the teaching and learning process.Read More

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  • Product Description

    This collection of classroom-tested laboratory and field exercises engages students and their instructors in a thorough exploration of current central problems and topics in social psychology. The book is divided into three sections: technique demonstrations, technique applications, and problem investigations. Each section includes exercises on topics such as questionnaire design, interviewing, speech style, the observation of children, eyewitness testimony, and cooperation and competition. Students are provided with the necessary background knowledge of each social phenomenon investigated to make their research effort involving and meaningful. An instructor's manual accompanies the book and provides the supplementary information instructors need to organize the exercises for their students.

  • 0521335639
  • 9780521335638
  • 29 April 1988
  • Cambridge University Press
  • Paperback (Book)
  • 328
  • 2
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