Drilling for Gold: How Corporations Can Successfully Market to Small Businesses Book + PRICE WATCH * Amazon pricing is not included in price watch

Drilling for Gold: How Corporations Can Successfully Market to Small Businesses Book

Get inside the head of a small business owner Here's what Fortune 500 marketers are saying about John Warrillow and his new book, Drilling for Gold: How Corporations Can Successfully Market to Small Businesses: "Warrillow provides thought-provoking and entertaining insight about the passion of entrepreneurs and small business owners. Drilling for Gold provides excellent advice for companies targeting small businesses." -S. Jay Nalli, Vice President, Americas Small Business, IBM "John has successfully captured the knowledge he has gained from working with small business marketers and transformed it into a well-crafted and meaningful guidebook." -Judy Hilvers, Senior Vice President, Corporate Marketing Citicorp Diners Club Inc. "Easy to read and easy to put into practice . . .this book should be read by anyone interested in increasing the effectiveness of their marketing (and selling) to small businesses." -Elizabeth Weisser, Vice President, British Airways, USARead More

from£N/A | RRP: £14.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471128902
  • 9780471128908
  • John Warrillow
  • 12 April 2002
  • John Wiley & Sons
  • Hardcover (Book)
  • 256
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