E-Business Strategy: Text and Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

E-Business Strategy: Text and Cases Book

Contextualises and clarifies e-business issues and discusses and illustrates strategic considerations and their operational application. This book covers various topics in e-business strategy from external environmental drivers and cyber rules to intRead More

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  • Product Description

    This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.

  • 0077098374
  • 9780077098377
  • Paul Phillips
  • 1 December 2002
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 416
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