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E-Business Strategy: Text and Cases Book
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Product Description
This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
- 0077098374
- 9780077098377
- Paul Phillips
- 1 December 2002
- McGraw-Hill Higher Education
- Paperback (Book)
- 416
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