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E-Commerce: Business, Technology, Society Book
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0131735160
- 9780131735163
- Kenneth Laudon, Jeffrey Travis
- 22 March 2006
- Prentice Hall
- Hardcover (Book)
- 878
- 3
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