E-Commerce: Business, Technology, Society Book + PRICE WATCH * Amazon pricing is not included in price watch

E-Commerce: Business, Technology, Society Book

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.Read More

from£31.83 | RRP: £90.99
* Excludes Voucher Code Discount Also available Used from £14.73
  • 0136006450
  • 9780136006459
  • Kenneth C Laudon, Carol Guercio Traver
  • 28 December 2007
  • Prentice Hall
  • Hardcover (Book)
  • 896
  • 4
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