E-Commerce: Case Book Update: Business, Technology, Society (Pie) Book + PRICE WATCH * Amazon pricing is not included in price watch

E-Commerce: Case Book Update: Business, Technology, Society (Pie) Book

Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.Read More

from£N/A | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £N/A
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