E-Marketing Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

E-Marketing Strategy Book

This is a concise, practical and contemporary introduction to the core concepts of e-marketing strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. This book is pedagogically-enhanced throughout, with illustrative examples, case studies and assessment material.Read More

from£N/A | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 007709753X
  • 9780077097530
  • Ian Chaston
  • 1 September 2000
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 328
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