E-business: Principles and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

E-business: Principles and Practice Book

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/rowley/Read More

from£N/A | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0333949145
  • 9780333949146
  • Jennifer Rowley
  • 8 May 2002
  • Palgrave Macmillan
  • Paperback (Book)
  • 288
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