E-commerce: Formulation of Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

E-commerce: Formulation of Strategy Book

(Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies. Read More

from£28.33 | RRP: £27.99
* Excludes Voucher Code Discount Also available Used from £4.03
  • 0130198447
  • 9780130198440
  • Robert Plant
  • 28 June 2000
  • Prentice Hall
  • Paperback (Book)
  • 368
  • 1
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