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E-mail at work Book
"E-mail is no longer just a method of communicating in business, it is a way of doing business," writes corporate technology specialist Jonathan Whelan in the opening to e-mail@work. Accordingly, he offers detailed help for wired companies hoping to use these electronic messages wisely--examining how they can be applied to selling products and services; answering external queries; keeping in touch with far-flung personnel; disseminating internal information such as reports and agendas; performing various marketing and advertising functions; and projecting a desired image to customers, suppliers and partners. Just as importantly, Whelan also focuses on ways a company can protect itself from the very real possibility of "e-mail abuse". He begins by unscrambling the key everyday procedures (… read more...
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