E-mail at work Book

"E-mail is no longer just a method of communicating in business, it is a way of doing business," writes corporate technology specialist Jonathan Whelan in the opening to e-mail@work. Accordingly, he offers detailed help for wired companies hoping to use these electronic messages wisely--examining how they can be applied to selling products and services; answering external queries; keeping in touch with far-flung personnel; disseminating internal information such as reports and agendas; performing various marketing and advertising functions; and projecting a desired image to customers, suppliers and partners. Just as importantly, Whelan also focuses on ways a company can protect itself from the very real possibility of "e-mail abuse". He begins by unscrambling the key everyday procedures (composing messages that say what they really mean, working with attachments, using filters) that can easily befuddle many e-mailers but are vital for optimising the medium's most efficient commercial applications. He then addresses the more sophisticated issues that today's businesses regularly face (developing appropriate usage guidelines, handling legal considerations, allaying security concerns) by combining concise explanations with practical appendices that lay out a variety of sample policy statements, legal disclaimers and confidentiality notices. --Howard Rothman, Amazon.comRead More