ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports Book + PRICE WATCH * Amazon pricing is not included in price watch

ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports Book

A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports detailing the creative and innovative spirit and practices that drove the programming products and services of the most powerful and prominent name in sports media.Read More

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  • Pickabook

    Anthony F. Smith, Keith Hollihan

  • 047054211X
  • 9780470542118
  • Anthony F. Smith, Keith Hollihan
  • 18 September 2009
  • John Wiley & Sons
  • Hardcover (Book)
  • 240
  • 1
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