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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition) Book
* Excludes Voucher Code Discount Also available Used from £5.01
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Amazon
Introduces a different typology of 12 different kinds of Challengers.
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TheBookPeople
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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ASDA
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999 the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
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Blackwell
Updated and revised with additional chapters and thirty new examples of Challenger brands in action, the Second Edition of Eating the Big Fish reflects recent developments in the marketplace and media since the publication of the bestselling and...
- 0470238275
- 9780470238271
- Adam Morgan
- 3 March 2009
- John Wiley & Sons
- Hardcover (Book)
- 368
- 2nd Edition
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