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Economics for Business Book
Have you ever wondered how football clubs decide what to charge for match tickets? Or why people pay so much for designer T-shirts? Have you ever considered why new inventions are patented? If the answer is 'yes' to any of these questions, then you have already been thinking about how economics works in business. Mulhearn and Vane's Economics for Business covers all the economics you need to know for getting to grips with the world of business. Clear and insightful, it encourages critical thinking while it entertains with humorous examples, satirical cartoons from Private Eye and a variety of case studies. The second edition is fully up to date with all new material on: * The credit crunch and its repercussions * Financial market failure, moral hazard and the uncertain relationship of … read more...
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