Effective Fund Raising in Higher Education: Ten Success Stories (Jossey Bass Higher and Adult Education Series) Book

As more colleges and universities compete for private dollars, fund raising has become more sophisticated, expensive, and complex - requiring competent staff, committed leadership, and creative programmes and ideas to ensure that invested money is producing optimal results. "Effective Fund Raising in Higher Education" presents detailed studies of successful fund-raising progammes at ten diverse institutions - from private two-year colleges to comprehensive public universities - to provide practical guidance and innovative ideas for creating a successful programme or enhancing an existing one in any institution. Drawing on over 100 on-campus interviews of administrators and staff members responsible for their institution's fundraising campaigns, the authors demonstrate how these distinctive approaches to fund raising have worked - and what specific factors have contributed to their success.Read More