Effective Management for Marketing 2000-2001: CIM Coursebook 00/01 (CIM Advanced Certificate Workbook) Book

Effective Management for Marketing 2000-2001 is specifically developed and written for students taking the Effective Management for Marketing module of the CIM Advanced Certificate. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.The book includes uniquely valuable material for the serious CIM student including:Ã,· Recent examination papersÃ,· Glossary of key termsÃ,· Highly interactive text with questions, activities and highlighted key pointsÃ,· The ONLY workbooks to include the CIM Senior Examiners own specimen answers and examination reports.Officially endorsed by the CIMApproved by the CIM Chief Examiner Endorsed by the CIM Senior Examiner for the Effective Management for Marketing Paper, Juanita CocktonRead More