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Effective Marketing (Self Development for Managers) Book
Effective Marketing is a short but comprehensive guide to how marketing can improve your company. It confers an essential role to marketing strategies, generates clear ideas, and, above all, illuminates the ways in which such strategies may be usefully deployed. The book contains worksheets asking questions that assist in identifying relevant markets, customers and possible competitors that will put the reader into business.Read More
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- 0415102367
- 9780415102360
- Geoffrey Randall
- 20 October 1994
- Thomson Learning
- Paperback (Book)
- 128
- illustrated edition
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