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Effective Risk Communication: A Message-Centered Approach (Food Microbiology and Food Safety) Book
The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.Read More
from£21.92 | RRP: * Excludes Voucher Code Discount Also available Used from £37.80
- 0387797262
- 9780387797267
- Timothy L. Sellnow, Robert R. Ulmer, Matthew W. Seeger, Robert Littlefield
- 27 November 2008
- Springer
- Hardcover (Book)
- 185
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