Electronic Commerce: A Manager's Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

Electronic Commerce: A Manager's Guide Book

Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology issues relevant to this increasingly vital and rapidly changing field. Designed as a companion to the pair's earlier Frontiers of Electronic Commerce, this volume highlights customer-to-business, intrabusiness, and business-to-business transactions with practical examples and the authors' authoritative opinions. --Jake BondRead More

from£22.69 | RRP: £22.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0201880679
  • 9780201880670
  • Ravi Kalakota, Andrew B. Whinston
  • 23 December 1996
  • Addison Wesley
  • Paperback (Book)
  • 431
  • 1
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