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Electronic Commerce: A Manager's Guide Book
Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology issues relevant to this increasingly vital and rapidly changing field. Designed as a companion to the pair's earlier Frontiers of Electronic Commerce, this volume highlights customer-to-business, intrabusiness, and business-to-business transactions with practical examples and the authors' authoritative opinions. --Jake BondRead More
from£22.69 | RRP: * Excludes Voucher Code Discount Also available Used from £3.22
- 0201880679
- 9780201880670
- Ravi Kalakota, Andrew B. Whinston
- 23 December 1996
- Addison Wesley
- Paperback (Book)
- 431
- 1
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