Electronic Commerce: Principles and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Electronic Commerce: Principles and Practice Book

Offers an overview of electronic commerce. This book is divided into four parts: Electronic Commerce Basics Electronic Commerce Supporting Activities Implementation and Management Issues in Electronic Commerce and Appendix and Glossary. It includes case studies projects and hands-on exercises.Read More

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  • Product Description

    This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
    The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.

    *Offers a generalist's overview of the field and its major players for people with little or no technical background
    *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
    *Projects and hands-on exercises conclude each chapter

  • 0120959771
  • 9780120959778
  • Hossein Bidgoli
  • 8 May 2003
  • Academic Press
  • Hardcover (Book)
  • 487
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