Electronic Marketing: Integrating Electronic Marketing Tools (Dryden Press Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Electronic Marketing: Integrating Electronic Marketing Tools (Dryden Press Series in Marketing) Book

OVERVIEWThis innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.Read More

from£43.18 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £8.15
  • 0030211077
  • 9780030211072
  • Joel Reedy, Shauna Schullo, Kenneth Zimmerman
  • 9 September 1999
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 466
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