Electronic Marketing: Integrating Electronic Resources into the Marketing Process Book + PRICE WATCH * Amazon pricing is not included in price watch

Electronic Marketing: Integrating Electronic Resources into the Marketing Process Book

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.Read More

from£N/A | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0324175957
  • 9780324175950
  • Joel Reedy, Shauna Schullo
  • 1 January 2003
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 525
  • 2nd Revised edition
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