Electronic Media Management, Revised Book + PRICE WATCH * Amazon pricing is not included in price watch

Electronic Media Management, Revised Book

Features discussions on the Internet and convergence as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies and study questions. It also covers management theory audience analysis broadcast promotion and marketing.Read More

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  • Product Description

    The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

    *The most complete book on broadcast and cable management
    *The only book that examines the management of non-commercial radio and television stations
    *The only book that examines ways of assuming ownership of a broadcast station or cable system

  • 024080872X
  • 9780240808727
  • Peter Pringle, Michael F Starr
  • 15 May 2006
  • Focal Press
  • Paperback (Book)
  • 432
  • 5
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