Elements of Export Marketing and Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Elements of Export Marketing and Management Book

This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.Read More

from£3.48 | RRP: £22.99
* Excludes Voucher Code Discount Also available Used from £4.31
  • 041235540X
  • 9780412355400
  • Alan E. Branch
  • 8 March 1990
  • Thomson Learning
  • Paperback (Book)
  • 384
  • 2nd Revised edition
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