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Emotion Marketing: The Hallmark Way of Winning Customers for Life Book
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: ? How emotion works to cement customer loyalty ? The 3 Emotional E's--Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.Read More
from£24.93 | RRP: * Excludes Voucher Code Discount Also available Used from £5.83
- 0071364145
- 9780071364140
- Scott Robinette, Claire Brand
- 1 January 2001
- McGraw-Hill Professional
- Hardcover (Book)
- 247
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