Emotional Digital: A Sourcebook of Contemporary Typographics Book

Essentially this is an alphabetically organised directory of some of the most interesting and influential companies and individuals in the typography business today. So what? The phone book does that and has plumbers too, but what makes Emotional Digital so fascinating is the examples. Contemporary typographic design is displayed in every context, from type sample sheets to magazine and book layouts to packaging.As with every other aspect of the design process, digital technology has had a profound influence on typographic design. In the pre-digital era new fonts were an infrequent occurrence, now it is not unusual to design a font specifically for a new publication, product or client. Consequently the typography trade is undergoing a renaissance with many small foundries producing innovative typeface designs at an unprecedented rate.According to the editors, they have included "fifty of the most influential international foundries ... selected for 'their originality, impact and longevity'".Alongside established foundries such as Adobe, Agfa, Bitstream, Linotype and Monotype, there are examples of work from Neville Brody's Fontshop International, The Font Bureau established by Roger Black and Sumner Stone's Stone Type foundry.These type portfolios are interspersed with articles from typographers on aspects of typographic design which range in content and tone from two-page rants on the state of the art to short papers on technical issues. --Ken McMahonRead More