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Emotionomics: Leveraging Emotions for Business Success Book
* Excludes Voucher Code Discount Also available Used from £3.41
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ASDA
For far too long emotions have been ignored in favour of rationality and efficiency but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. This book helps you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace.
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Blackwell
Emotionomics draws on insights gathered through facial coding, the best viable means of measuring and managing the emotional response of customers and employees, to help you leverage emotions for business success in terms of branding...
- 0749461896
- 9780749461898
- Dan Hill
- 3 October 2010
- Kogan page
- Paperback (Book)
- 288
- 2
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