Emotionomics: Leveraging Emotions for Business Success Book + PRICE WATCH * Amazon pricing is not included in price watch

Emotionomics: Leveraging Emotions for Business Success Book

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. This title helps you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace.Read More

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  • ASDA

    For far too long emotions have been ignored in favour of rationality and efficiency but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. This book helps you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace.

  • Blackwell

    Emotionomics draws on insights gathered through facial coding, the best viable means of measuring and managing the emotional response of customers and employees, to help you leverage emotions for business success in terms of branding...

  • 0749461896
  • 9780749461898
  • Dan Hill
  • 3 October 2010
  • Kogan page
  • Paperback (Book)
  • 288
  • 2
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