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Enduring Passion: The Story of the Mercedes-Benz Brand Book
The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 047001802X
- 9780470018026
- Leslie Butterfield
- 30 September 2005
- John Wiley & Sons
- Hardcover (Book)
- 272
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