Engel Consumer Behavior 6e Book + PRICE WATCH * Amazon pricing is not included in price watch

Engel Consumer Behavior 6e Book

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.Read More

from£50.62 | RRP: £37.50
* Excludes Voucher Code Discount Also available Used from £4.77
  • 0030229790
  • 9780030229794
  • James F Engel
  • 12 December 1989
  • Thomson Learning
  • Hardcover (Book)
  • 1
  • 6th illustrated edition
  • Illustrated
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