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Enterprise Book
Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.Read More
from£21.47 | RRP: * Excludes Voucher Code Discount Also available Used from £18.98
- 0324130856
- 9780324130850
- GARTNER
- 5 February 2009
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 566
- 1 Har/Psc
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