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"Entrepreneur Magazine" Small Business Advisor Book

Small businesses--those with fewer than 100 employees--account for over 97 percent of all businesses in the U.S. today. If your idea of the American Dream is to join this booming sector with a business of your own, you'll need at least one easy-to-use but comprehensive resource that addresses the inevitable questions in a simplified yet satisfactory manner. The second edition of The Entrepreneur Magazine Small Business Advisor, shaped by the experienced editorial staff of this 20-year-old periodical for aspiring corporate magnates, is just such a reference. Organized logically into sections on "Starting," "Managing," and "Growing Your Business," it covers everything from evaluating your ideas and personal plans to location, licensing, financing, record-keeping, credit management, marketing, sales, expansion, and even selling your business. It doesn't have all the answers, of course, but in almost 650 pages, it does offer quite a bit of help. --Howard RothmanRead More

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  • Product Description

    A comprehensive and authoritative guide to starting, managing, and growing a small business

    This updated volume is the ultimate reference and guide for small business owners, as well as those thinking of going into business for themselves. With the number of entrepreneurs continuously increasing, this reference is the one-stop source that will meet all their information needs, covering every aspect of small business: starting a business (researching a market opportunity, finding the right location, developing a business plan, franchise opportunities, getting financing); managing a business (how to price a product, maintaining financial control, taxation basics); and growing a business (developing a marketing plan, advertising, making use of the Internet, obtaining expansion capital, going public)...and much more. Includes a new chapter on marketing and selling over the Internet Filled with useful worksheets, checklists, sample forms, and other valuable business tools to put to work for you, today

  • 0471332224
  • 9780471332220
  • Entrepreneur Magazine
  • 26 May 1999
  • John Wiley & Sons
  • Paperback (Book)
  • 648
  • 2nd Edition
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