Entrepreneurs of Profit and Pride: From Black Appeal to Radio Soul (Media & Society Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Entrepreneurs of Profit and Pride: From Black Appeal to Radio Soul (Media & Society Series) Book

This book traces the development of black radio programming from its beginings when the concept of "black appeal" first occurred to certain entrepreneurs, a concept that played a pivotal role in the rise of cultural pride and "soul." Through case studies of three representative black radio stations, Newman reveals the evolution of programming practices dictated not only by pride but by profits gained through successful marketing. A unique feature of this book is the inclusion of business considerations into a cultural analysis of the medium.Read More

from£59.95 | RRP: £59.95
* Excludes Voucher Code Discount Also available Used from £106.78
  • 0275928888
  • 9780275928889
  • Mark Newman
  • 13 December 1988
  • Greenwood Press
  • Hardcover (Book)
  • 202
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