Environmental Marketing Management: Meeting the Green Challenge Book + PRICE WATCH * Amazon pricing is not included in price watch

Environmental Marketing Management: Meeting the Green Challenge Book

This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.Read More

from£64.99 | RRP: £48.99
* Excludes Voucher Code Discount Also available Used from £3.92
  • 0273602799
  • 9780273602798
  • Ken Peattie
  • 30 May 1995
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 352
  • 1
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