Essential Social Psychology Book

This is an introductory text to the key theories, concepts, research, and debate in social psychology. Assuming no prior knwoledge, it guides ther eader through the main topic areas relevant to the scientific investigation of human social behavior, including: social development, attitudes and attitude change, social cognition, non-verbal communication, social relationships, prejudice and conflict, social influence, and group performance. Social Psychology is fully updated, reflecting new theoretical developments and research findings. Each chapter includes a summary of the main points, suggestions for further reading, and a special section demonstrating the application of social psychology to the contexts of education, law, health, and organizations. All material is presented clearly and accessibly with an abundance of illustrations--including the use of summary diagrams designed to provide a focus for key points and ideas, as well as additional figures and tables.Read More