Essentials of Contemporary Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Contemporary Advertising Book

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.Read More

from£45.97 | RRP: £88.99
* Excludes Voucher Code Discount Also available Used from £30.37
  • 0073136662
  • 9780073136660
  • William F. Arens, David Schaefer
  • 1 April 2006
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 592
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