Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management Book

Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.Read More

from£57.15 | RRP: £26.99
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  • Blackwell

    This new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation, and corporate branding, it illustrates how...

  • Pickabook

    Charles J. Fombrun, Cees B.N Van Riel

  • 0415328268
  • 9780415328265
  • Cees B.M. van Riel, Charles J. Fombrun
  • 27 February 2007
  • Routledge
  • Hardcover (Book)
  • 328
  • 1
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