Essentials of Global Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Global Marketing Book

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to...Read More

from£15.24 | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £3.44
  • 0273717847
  • 9780273717843
  • Svend Hollensen
  • 7 August 2008
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 528
  • 1
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