Essentials of Marketing Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Communications Book

This is the second edition ofEssentials of Marketing Communications, a text designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Essentials of Marketing Communications is an ideal text for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice.Read More

from£N/A | RRP: £27.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273658581
  • 9780273658580
  • Jim Blythe
  • 5 March 2003
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 267
  • 2
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