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Essentials of Marketing Communications Book
Designed to provide an overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.Read More
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Blackwell
Designed to provide a brief overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, Essentials of Marketing Communications, third edition, is ideal for those...
- 027370205X
- 9780273702054
- Jim Blythe
- 15 December 2005
- Financial Times/ Prentice Hall
- Paperback (Book)
- 352
- 3
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