Essentials of Marketing Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Communications Book

Designed to provide an overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.Read More

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  • Blackwell

    Designed to provide a brief overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, Essentials of Marketing Communications, third edition, is ideal for those...

  • 027370205X
  • 9780273702054
  • Jim Blythe
  • 15 December 2005
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 352
  • 3
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