Essentials of Marketing Research: WITH SPSS 13.0 Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research: WITH SPSS 13.0 Book

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. The book then takes a micro-level approach, detailing each step of the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.Read More

from£N/A | RRP: £87.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471718114
  • 9780471718116
  • V. Kumar, David A. Aaker, George S. Day
  • 19 August 2005
  • John Wiley & Sons
  • Hardcover (Book)
  • 553
  • 2nd Revised edition
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