Essentials of Marketing Research (The Dryden Press series in marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research (The Dryden Press series in marketing) Book

This work is designed specifically for the marketing research classes where a more concise introduction to marketing research topics is desired. The book also includes material on technology with a special emphasis on Web resources. Intended primarily for undergraduates, this text emphasizes issues such as total quality management and global marketing research, integrating both topics throughout the text.Read More

from£39.13 | RRP: £30.99
* Excludes Voucher Code Discount Also available Used from £4.43
  • 0030243564
  • 9780030243561
  • William G. Zikmund
  • 13 July 1998
  • Thomson Learning
  • Hardcover (Book)
  • 422
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