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Essentials of Marketing Research (The Dryden Press series in marketing) Book
This work is designed specifically for the marketing research classes where a more concise introduction to marketing research topics is desired. The book also includes material on technology with a special emphasis on Web resources. Intended primarily for undergraduates, this text emphasizes issues such as total quality management and global marketing research, integrating both topics throughout the text.Read More
from£39.13 | RRP: * Excludes Voucher Code Discount Also available Used from £4.43
- 0030243564
- 9780030243561
- William G. Zikmund
- 13 July 1998
- Thomson Learning
- Hardcover (Book)
- 422
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